Like in the wine industry, a “Grand Cru” stands out from a “mainstream” coffee by its uncompromising perfection pushed to the extreme at every stage of its development: selection of exclusive green coffee varieties, ideal “terroir”, controlled growing conditions and thorough post harvest treatments, best-in-class farming practices, hand-picking and drastic sorting, tasting and severe quality controls.
From this exclusive raw material, like in the wine industry, our experts create “Grands Crus” blends of various varieties and origins (like the “Bordeaux” wines) or select and sublimate a single origin deeply rooted to its “terroir” (like the “Burgundy” wines). Just like the winemaker with precious grapes, our master blenders and roasters then put all their expertise and savoir faire in the design of creative blending and specific roasting profiles, to finally offer unique coffees of the highest possible quality.
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A pure origin or single origin coffee is made of coffees coming from the same country of origin. At Nespresso, each “pure origin” is exclusively and genuinely composed (100%) of coffees coming from a single country of origin and even limited regions that offer unique profiles. We perform rigorous sampling and testing to ensure that we have only 100% pure origins.
Nespresso is committed to offering its consumers only the finest gourmet coffees. Only the top estimated 1% to 2% of the world’s green coffee crop meets Nespresso specific taste and aroma profiles. Throughout the year, Nespresso green coffee experts and their green coffee supply partners ensure these highest quality standards by actively seeking out such coffees cultivated in farming communities in the world premium coffee-producing areas. These are often remote regions, where a combination of altitude, climate and rich soil produce the distinctive flavours, aromas and complex character that make up Nespresso Grands Crus.
Nespresso offers specific services to consumers who wish to enter what is called the Nespresso Club. A customer who has chosen to join the Nespresso Club is called a Club Member. The Nespresso Club services include: delivery of capsules and coffee accessories to your address of choice within two business days; maintenance service with free machine pick-up and free machine loan; guidance on the finest points of coffee tasting; “Limited Edition” Grands Crus; an exclusive selection of coffee accessories and the Nespresso Magazine (NMag).
Nespresso offers its Club Members exclusive free 24/7 services to order capsules, machines or accessories. You can choose from three sales channels: our 24/7 global online boutique, our international retail network of exclusive boutiques and our Customer Care Centres with more than 6,300 Nespresso coffee specialists at your service.