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Our history

The Nespresso story began over 28 years ago with a simple but revolutionary idea: enable anyone to create the perfect cup of espresso coffee just like skilled baristas.

 

The Nespresso concept has redefined and revolutionised the way millions of people enjoy their espresso coffee today. It has shaped the global coffee culture. Thanks to continuous innovations and highest quality, Nespresso has evolved from being the pioneer and trendsetter for portioned coffee into a worldwide reference.

Phase 1
<i>Nespresso</i> original four Grand Cru coffees
C100, the first machine
The foundation of the <i>Nespresso</i> Club

Pioneering years: trial & error

Nespresso, a company wholly owned by Nestlé SA, introduces its first machines and launches the first four Grand Cru varieties.

The Nespresso system and business model are constantly refined to continually enhance the consumers’ coffee experience.

1986

COMPANY: Nespresso SA, a Nestlé Group company, is founded. Inspired by Luiggi Bezzera’s original espresso coffee concept, it develops a revolutionary system of portioned, encapsulated coffee and dedicated machines that interact to deliver perfect coffee.
SYSTEM: Four initial coffee varieties includes Capriccio, Cosi, Decaffeinato and Bolero (now known as Volluto), and the first two machines offered (the C100 and C1100) are designed to resemble mini espresso machines.
MARKETS: The concept is first tested and launched in the office coffee sectors of Switzerland, Japan and Italy.

1989

MARKETS: The Nespresso system is introduced in the Swiss household market with Turmix as machine partner.
SERVICE: The Nespresso Club is created to offer a range of exclusive and personalised customer services. It will become a distinctive feature of the Nespresso brand.
BRAND: The first Nespresso consumer mailing is produced with a member-get-member offer. Growth at this stage is entirely consumer driven.

1991

COMPANY: The first Nespresso capsule recycling program is introduced in Switzerland with 34 collection points.
MACHINES: While Nespresso develops its own machines, Eugster becomes their exclusive producer.
MARKETS: Nespresso is introduced in the household sectors of France and the United States to mark the first major expansion.
BRAND: Distinctive marketing depicting Nespresso as the ultimate coffee experience plays a key role in inspiring the brand’s development.

1992

SERVICE: Chocolate squares are introduced as an accessory.

1993

COFFEE: Toscana (now Arpeggio) becomes the sixth Nespresso coffee variety after Roma. A second line is installed at the Nestlé factory in Orbe to double capsule production capacity and meet demand.
Phase 2
First <i>Nespresso</i> airline system
First <i>Nespresso</i> website
Original pods for professional machines

Start-up phase: laying the foundation

Innovation and investment power growth and bring Nespresso to financial break-even. The brand gains in scale as new markets are opened. New innovative machines are developed and the Grand Cru coffee range continues to expand. The first e-commerce platform allows 24/7 online ordering.

1995

COMPANY: Nespresso reaches breakeven.
MACHINES: Manufactured by Aerolux, the first aviation Nespresso machine is installed on Swissair setting the stage for 1st Class brand exposure on international airlines.

1996

SERVICE: The first Internet site offers a platform to promote Nespresso coffee expertise and products. It will later develop into a key brand showcase and sales channel.
MACHINES: The C250/554 machine with automatic features and a new thermobloc is launched as a major breakthrough in the household sector while a new out-of-home machine is test marketed in France.

1997

MARKETS: As part of a new multi-partner trade approach offering broader distribution, new machine partnerships are forged with Jura for Switzerland, Magimix for France and the Benelux, and KitchenAid for the USA.
COFFEE: Ristretto, the eighth Nespresso coffee, is launched.

1998

COMPANY: The corporate name becomes Nestlé Nespresso SA
SERVICE: An enhanced Internet site enables direct on-line ordering, free shipping of minimum capsule orders, and expanded promotion of products.
MACHINES: The range is continually widened with new colours and designs such as the distinctively avant-garde Coban Alessi Nespresso machine.

1999

MACHINES: A new system is launched as Nespresso Professional, with dedicated machines and coffee varieties packaged in pods, designed for small offices and the premium foodservice sector.
Phase 3
The revolutionary Concept machine
Orbe Production Centre, Switzerland
<i>Nespresso</i> AAA Sustainable Quality™ Program

Creating an iconic global brand

Nespresso growth accelerates as it continues to reinvent the coffee machine and enhance the Nespresso coffee experience. The company establishes leadership in sustainable coffee sourcing and starts the journey towards becoming an iconic global brand.

2000

COMPANY: Nestlé Nespresso SA moves into new corporate headquarters in Paudex, Switzerland.
BRAND: A new corporate identity is introduced incorporating a refined version of the stylized N within a square to create an impactful monogram. A new “shop-in-shop” merchandising concept is introduced in strategic retail outlets to offer heightened brand exposure.
SERVICE: The first Nespresso boutique opens in Paris.

2001

COFFEE: The company launches its first Limited Edition Grand Cru.
MACHINES: The launch of the “Concept” machine, with its striking ergonomic design, revolutionary new open-jaw technology and ease of use, generates record sales.

2002

COMPANY: A new dedicated Nespresso Production Centre starts up in Orbe, Switzerland expanding capsule production capacity by 400 per cent.

2003

COMPANY: Designed to promote production and supply of sustainable highest quality coffee, the Nespresso AAA Sustainable Quality™ Program is launched, in collaboration with the NGO The Rainforest Alliance.
BRAND: Nespresso becomes the official coffee of the 32nd America’s Cup, the most prestigious sailing contest, and a co-sponsor of race Defender Team Alinghi.

2004

MACHINES: Marking another design breakthrough and a new compact line of micro-brewing machines, Essenza is unveiled in a range of fashion colours.
COFFEE: The Nespresso Lungo coffee range, together with milk and iced coffee specialty recipes, are introduced.
SERVICE: A first Nespresso Boutique Bar is opened in Munich as a new retail concept that is later extended to New York City and beyond.

2005

SERVICE: Accessories become Nespresso Les Collections.
Phase 4
Les Chocolats
Avenches Production Centre, Switzerland
Munich <i>Nespresso</i> boutique
Pixie
Crealto
Nespresso Cube

Shaping the global coffee culture

Nespresso achieves double-digit growth rate and confirms the brand’s success. The company focuses on highest quality coffee, continuous innovation and personalised services to delight its increasing community of Club Members. The company strengthens its commitment to sustainable agriculture and business practices with the launch of Ecolaboration™.

2006

COMPANY: Nestlé Nespresso SA exceeds CHF 1 billion in revenue for the first time.
BRAND: George Clooney becomes the global Nespresso brand ambassador and stars in the first of a series of celebrity publicity campaigns.
MACHINES: The Le Cube machine sets new design standards with its minimalist lines and square shape.
COFFEE: An innovative range of flavoured coffees is introduced as a year-end offer.

2007

SERVICE: The first Nespresso flagship boutique opens in Paris on the prestigious Champs-Elysees.
MACHINES: The Lattissima machine is introduced with one-touch technology that sets a new standard in easy preparation of fresh milk specialty coffee recipes.

2008

COMPANY: Nestlé Nespresso SA achieves more than CHF 2 billion in revenue.
MACHINES: The Nespresso system is further enhanced with Quality Seal™ technology to deliver perfect water tightness over the life of the machines to ensure consistent in-cup quality.
SERVICE: Gourmet chocolates are developed to accompany Nespresso coffees.

2009

COMPANY: A new state-of-the-art Nespresso Production & Distribution Centre is inaugurated in Avenches, Switzerland to meet rapidly expanding demand.
BRAND: Ecolaboration™ is launched as a consolidation of all sustainability efforts across all operations demonstrating the unique Nespresso way of doing business. Renowned explorer Mike Horn becomes Nespresso sustainability ambassador.
COFFEE: The permanent range of Nespresso coffees is renewed with the introduction of three pure origin coffees and two new Lungo blends. The Coffee Codex methodology and the Coffee Sommelier™ Program underscore Nespresso coffee expertise.
MACHINES: Inspired by urban mobility in its design and advanced functionality, CitiZ is launched as the first full range of Nespresso machines.

2010

COMPANY: Nestlé Nespresso SA moves into new international headquarters in Lausanne, Switzerland and surpasses CHF 3 billion in revenue.
BRAND: Global expansion accelerates as new boutiques, each reflecting the distinct local identity as well as Nespresso signature style, are opened in major international cities. The 200th boutique is opened in Shanghai, China.
SERVICE: A new boutique concept launched in Munich, Germany, brings innovative customer service, tailored to consumer preferences.

2011

COFFEE: Dhjana becomes the first 100% AAA sourced Limited Edition coffee.
MACHINES: Nespresso launches for the first time four machines during the year: PIXIE, its most innovative and ecological machine ever; Zenius and Aguila, two machines bringing enhanced functionalities to professional consumers; and Lattissima+ for easier preparation of milk-based coffee recipes.

2012

COMPANY: As part of its Ecolaboration™ program, Nespresso achieves its 75% capsule recycling capacity objective one year ahead of plan, even surpassing it to reach 76.4%.
BRAND: The opening of a first Boutique Bar in San Francisco marks Nespresso expansion to the US West Coast.
COFFEE: Inspired by high gastronomy, Nespresso launches Crealto, a long-roast Limited Edition Grand Cru.
MACHINES: Nespresso launches two new machines: Maestria, inspired by the meticulous ritual of professional coffee preparation, and the modular U, which shapes itself to fit contemporary spaces.

2013

COMPANY: Nespresso brings together leading sustainability experts from around the world to create the Nespresso Sustainability Advisory Board (NSAB), advancing the company’s pioneering approach to sustainable development.
COFFEE: Nespresso introduces Kazaar and Dharkan, two Grands Crus with unsurpassed intensity, bringing the permanent Grand Cru range to 21 Grands Crus.
BRAND: Nespresso becomes one of the first brands to partner with YouTube in their YouTube Brand Partner Program.
SERVICE: Nespresso launches the Nespresso Cube, an innovative automated retail concept, introducing a new way of shopping and pushing the limits of personalised services.
<i>Nespresso</i> original four Grand Cru coffees
C100, the first machine
The foundation of the <i>Nespresso</i> Club

Pioneering years: trial & error

Nespresso, a company wholly owned by Nestlé SA, introduces its first machines and launches the first four Grand Cru varieties.

The Nespresso system and business model are constantly refined to continually enhance the consumers’ coffee experience.

1986

COMPANY: Nespresso SA, a Nestlé Group company, is founded. Inspired by Luiggi Bezzera’s original espresso coffee concept, it develops a revolutionary system of portioned, encapsulated coffee and dedicated machines that interact to deliver perfect coffee.
SYSTEM: Four initial coffee varieties includes Capriccio, Cosi, Decaffeinato and Bolero (now known as Volluto), and the first two machines offered (the C100 and C1100) are designed to resemble mini espresso machines.
MARKETS: The concept is first tested and launched in the office coffee sectors of Switzerland, Japan and Italy.

1989

MARKETS: The Nespresso system is introduced in the Swiss household market with Turmix as machine partner.
SERVICE: The Nespresso Club is created to offer a range of exclusive and personalised customer services. It will become a distinctive feature of the Nespresso brand.
BRAND: The first Nespresso consumer mailing is produced with a member-get-member offer. Growth at this stage is entirely consumer driven.

1991

COMPANY: The first Nespresso capsule recycling program is introduced in Switzerland with 34 collection points.
MACHINES: While Nespresso develops its own machines, Eugster becomes their exclusive producer.
MARKETS: Nespresso is introduced in the household sectors of France and the United States to mark the first major expansion.
BRAND: Distinctive marketing depicting Nespresso as the ultimate coffee experience plays a key role in inspiring the brand’s development.

1992

SERVICE: Chocolate squares are introduced as an accessory.

1993

COFFEE: Toscana (now Arpeggio) becomes the sixth Nespresso coffee variety after Roma. A second line is installed at the Nestlé factory in Orbe to double capsule production capacity and meet demand.