Our History

COMPANY: Nespresso reaches breakeven.
MACHINES: Manufactured by Aerolux, the first aviation Nespresso machine is installed on Swissair setting the stage for 1^st Class brand exposure on international airlines.

SERVICE: The first Internet site offers a platform to promote Nespresso coffee expertise and products. It will later develop into a key brand showcase and sales channel.
MACHINES: The C250/554 machine with automatic features and a new thermobloc is launched as a major breakthrough in the household sector while a new out-of-home machine is test marketed in France.

MARKETS: As part of a new multi-partner trade approach offering broader distribution, new machine partnerships are forged with Jura for Switzerland, Magimix for France and the Benelux, and KitchenAid for the USA.
COFFEE: Ristretto, the eighth Nespresso coffee, is launched.

COMPANY: The corporate name becomes Nestlé Nespresso SA
SERVICE: An enhanced Internet site enables direct on-line ordering, free shipping of minimum capsule orders, and expanded promotion of products.
MACHINES: The range is continually widened with new colours and designs such as the distinctively avant-garde Coban Alessi Nespresso machine.

MACHINES: A new system is launched as Nespresso Professional, with dedicated machines and coffee varieties packaged in pods, designed for small offices and the premium foodservice sector.

COMPANY: Nestlé Nespresso SA moves into new corporate headquarters in Paudex, Switzerland.
BRAND: A new corporate identity is introduced incorporating a refined version of the stylized N within a square to create an impactful monogram. A new “shop-in-shop” merchandising concept is introduced in strategic retail outlets to offer heightened brand exposure.
SERVICE: The first Nespresso boutique opens in Paris.

COFFEE: The company launches its first Limited Edition Grand Cru.
MACHINES: The launch of the “Concept” machine, with its striking ergonomic design, revolutionary new open-jaw technology and ease of use, generates record sales.

COMPANY: A new dedicated Nespresso Production Centre starts up in Orbe, Switzerland expanding capsule production capacity by 400 per cent.

COMPANY: Designed to promote production and supply of sustainable highest quality coffee, the Nespresso AAA Sustainable Quality™ Program is launched, in collaboration with the NGO The Rainforest Alliance.
BRAND: Nespresso becomes the official coffee of the 32^nd America’s Cup, the most prestigious sailing contest, and a co-sponsor of race Defender Team Alinghi.

MACHINES: Marking another design breakthrough and a new compact line of micro-brewing machines, Essenza is unveiled in a range of fashion colours.
COFFEE: The Nespresso Lungo coffee range, together with milk and iced coffee specialty recipes, are introduced.
SERVICE: A first Nespresso Boutique Bar is opened in Munich as a new retail concept that is later extended to New York City and beyond.

SERVICE: Accessories become Nespresso Les Collections.

COMPANY: Nestlé Nespresso SA exceeds CHF 1 billion in revenue for the first time.
BRAND: George Clooney becomes the global Nespresso brand ambassador and stars in the first of a series of celebrity publicity campaigns.
MACHINES: The Le Cube machine sets new design standards with its minimalist lines and square shape.
COFFEE: An innovative range of flavoured coffees is introduced as a year-end offer.

SERVICE: The first Nespresso flagship boutique opens in Paris on the prestigious Champs-Elysees.
MACHINES: The Lattissima machine is introduced with one-touch technology that sets a new standard in easy preparation of fresh milk specialty coffee recipes.

COMPANY: Nestlé Nespresso SA achieves more than CHF 2 billion in revenue.
MACHINES: The Nespresso system is further enhanced with Quality Seal™ technology to deliver perfect water tightness over the life of the machines to ensure consistent in-cup quality.
SERVICE: Gourmet chocolates are developed to accompany Nespresso coffees.

COMPANY: A new state-of-the-art Nespresso Production & Distribution Centre is inaugurated in Avenches, Switzerland to meet rapidly expanding demand.
BRAND: Ecolaboration™ is launched as a consolidation of all sustainability efforts across all operations demonstrating the unique Nespresso way of doing business. Renowned explorer Mike Horn becomes Nespresso sustainability ambassador.
COFFEE: The permanent range of Nespresso coffees is renewed with the introduction of three pure origin coffees and two new Lungo blends. The Coffee Codex methodology and the Coffee Sommelier™ Program underscore Nespresso coffee expertise.
MACHINES: Inspired by urban mobility in its design and advanced functionality, CitiZ is launched as the first full range of Nespresso machines.

COMPANY: Nestlé Nespresso SA moves into new international headquarters in Lausanne, Switzerland and surpasses CHF 3 billion in revenue.
BRAND: Global expansion accelerates as new boutiques, each reflecting the distinct local identity as well as Nespresso signature style, are opened in major international cities. The 200^th boutique is opened in Shanghai, China.
SERVICE: A new boutique concept launched in Munich, Germany, brings innovative customer service, tailored to consumer preferences.

COFFEE: Dhjana becomes the first 100% AAA sourced Limited Edition coffee.
MACHINES: Nespresso launches for the first time four machines during the year: PIXIE, its most innovative and ecological machine ever; Zenius and Aguila, two machines bringing enhanced functionalities to professional consumers; and Lattissima+ for easier preparation of milk-based coffee recipes.

COMPANY: As part of its Ecolaboration™ program, Nespresso achieves its 75% capsule recycling capacity objective one year ahead of plan, even surpassing it to reach 76.4%.
BRAND: The opening of a first Boutique Bar in San Francisco marks Nespresso expansion to the US West Coast.
COFFEE: Inspired by high gastronomy, Nespresso launches Crealto, a long-roast Limited Edition Grand Cru.
MACHINES: Nespresso launches two new machines: Maestria, inspired by the meticulous ritual of professional coffee preparation, and the modular U, which shapes itself to fit contemporary spaces.