27 years ago, Nespresso pioneered the portioned coffee segment with the idea of allowing anyone to create the perfect espresso at home. Today, the company continues as the category driver of innovation, quality and consumer demand. Our brand remains the reference and preference for coffee connoisseurs worldwide.
Our passion for quality and for exceeding our consumers’ evolving expectations has been the driving force behind our sustained growth. In 2012, we again demonstrated the strength of our Unique Business Model, delivering solid, double-digit growth in every market.
Coffee is at the heart of all we do. Yet consumer pleasure is why we do it.
Our Unique Business Model enables us to master the quality of our coffees from farmer to consumer. It also allows us to maintain close relationships with our Club Members, anticipating and exceeding their evolving expectations. We continue to set the standard for design and function through our award winning machines, bringing home the art of coffee making for Club Members worldwide. As we move forward, we will continue to seek out opportunities to interact directly with our Club Members by providing innovative, personalised services. We will also continue our select geographic expansion in order to bring the Nespresso experience closer to consumers around the world.
But our growth goes beyond geographic expansion. As the dynamic portioned category continues to expand, we will maintain and strengthen our focus on areas that define and enhance the consumer experience: quality, innovation, design and personalised services. Our proven track record in these areas will continue to shape the global coffee culture and set the tone in a market where more consumers are choosing portioned coffee.
For 27 years, our success has been based on our singular focus on creating the highest quality Grand Cru coffees, building long-lasting consumer relationships and operating our business in a sustainable way. These three Key Growth Drivers underpin our long-term corporate business strategy and hold the key to our sustainable growth.