The Nespresso unique vertically integrated business model, from coffee sourcing to direct to consumer route to market, has enabled the company to implement a holistic approach to sustainable development across its entire value chain.
This end-to-end approach to sustainability encompasses a wide range of initiatives, focused on achieving specific targets in sustainable coffee sourcing; the production, use and disposal of capsules; and reduction of the carbon footprint of a cup of coffee.
In 2009, the company committed to source 80% of its coffee from its AAA Sustainable Quality™ Program, to put in place the capacity to collect 75% of used Nespresso capsules for recycling and to reduce the carbon footprint needed to produce a cup of Nespresso coffee by 20% by the end of 2013.
2013 is a pivotal year for the company in its sustainability journey. It marks the achievement of each of the defined targets, as well as the 10th anniversary of the unique Nespresso AAA Program. The Program is a ground-breaking partnership with the leading environmental NGO, the Rainforest Alliance, which combines a focus on quality and sustainability to drive improvements in social and economic conditions for coffee farmers, as well as environmental preservation. The Program is a cornerstone of the company’s sustainability efforts and represents a long-term commitment to farmers and coffee growing communities.
The Nespresso Sustainability Advisory Board (NSAB) is comprised of experts and thought leaders in the area of sustainability. It has been established to solicit views and provide insight and recommendations to enhance the Nespresso long-term sustainability strategy and to serve as a base for partnerships on sustainability initiatives. It also establishes a collaborative platform for partners to share experiences and provide insights on broader sustainability trends and issues.
Each year, the Board will focus on specific topics and aspects of sustainability. The selection of topics is driven by a combination of external factors impacting economic, social and environmental sustainability through the coffee value chain and the specific dynamics of the Nespresso business. In 2013, the Board discusses the main themes of “People” and “Planet”, with a focus on the Nespresso AAA Sustainable Quality™ Program and driving economic, social and environmental sustainability in coffee growing communities. Will be discussed: