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Phase 5

Nespresso Cube

Solidifying global coffee leadership

Nespresso consolidates its position as reference in the dynamic portioned coffee segment. The brand accelerates its expansion in North America with the introduction of Vertuoline, a revolutionary machine catering to local preferences for large cup coffees.

Nespresso reinforces its milk expertise, as well as its ties with leading chefs and sommeliers around the world and positions itself as a partner of choice for high gastronomy. The company sets its ambition to become the highest quality and most sustainable portioned coffee brand through its Positive Cup sustainability strategy.


COMPANY: Nespresso brings together leading sustainability experts from around the world to create the Nespresso Sustainability Advisory Board (NSAB), advancing the company’s pioneering approach to sustainable development.
COFFEE: Nespresso introduces Kazaar and Dharkan, two Grands Crus with unsurpassed intensity, bringing the permanent Grand Cru range to 21 Grands Crus.
BRAND: Nespresso becomes one of the first brands to partner with YouTube in their YouTube Brand Partner Program.
SERVICE: Nespresso launches the Nespresso Cube, an innovative automated retail concept, introducing a new way of shopping and pushing the limits of personalised services.


COMPANY: Nespresso launches its 2020 sustainability vision, called The Positive Cup, with ambitious targets in the areas of coffee sourcing & social welfare, aluminium sourcing, use and disposal and resilience to climate change, supported by a CHF 500 million investment.
COFFEE: Nespresso introduces Bukeela ka Ethiopia, the first Pure Origin Lungo Grand Cru, bringing its range to 22 Grands Crus, as well as Ristretto Intenso, bringing its professional range to 9 Grands Crus.
BRAND: Nespresso sets to revolutionize the North American coffee market with the launch of VertuoLine™, an innovative system based on centrifusion technology catering to large-cup coffee preferences.
SERVICE: Nespresso’s retail network exceeds 400 boutiques worldwide with openings in Bogota, Toulouse and Istanbul among others.


COMPANY: Nespresso inaugurates its third production centre in Romont, Switzerland, to meet growing global consumer demand. It is the first Swiss factory to achieve LEED® certification, recognizing Nespresso effort to reduce its environmental impact.
COFFEE: Nespresso launches the Suluja ti South Sudan Grand Cru in France, the first coffee exported from the new country of South Sudan.
BRAND: George Clooney becomes Nespresso global brand ambassador by extending his relationship with the brand in North America.
BRAND: Nespresso opens its first Café in Vienna, a premium coffee shop experience with an automated boutique for the convenient purchasing of Nespresso coffee capsules.