20 March 2014 |
Páramo - COLOMBIA –
On 19 March 2014, hundreds of Colombian coffee farmers joined Nespresso in celebrating a decade of dedication to sustainable coffee farming through the Nespresso AAA Sustainable Quality™ Program. The festivities were held in the town of Páramo, Santander, one of the seven coffee growing regions in Colombia where Nespresso sources its highest quality coffee and the most recent addition to the AAA Program.
“Today we are celebrating the 10-year anniversary of our AAA Sustainable Quality™ Program together with the farmers who are at its very centre,” said Jean-Marc Duvoisin, CEO of Nestlé Nespresso.
Colombia was one of the first countries to join the Nespresso AAA Sustainable Quality Program in 2004. Today, over 40,000 Colombian farmers from the regions of Antioquia, Caldas, Cauca, Cundinamarca, Huila, Nariño and Santander are providing the world with sustainable coffees through the AAA Program.
“Colombia is our most important source of green coffee and an exceptional partner due to its strong coffee culture, know-how and tradition. This event is our opportunity to pay tribute to the farmers’ work and commitment in growing sustainable quality coffee,” Mr. Duvoisin added.
AAA partners celebrate a shared vision
The celebrations began with a joyful parade that included over 600 coffee farmers, agronomists and their families who are participating in the Nespresso AAA Program throughout Colombia. Music filled the air as men, women and children gathered for the event held in the Páramo town stadium commemorating their commitment to sustainable quality.
They were joined by representatives from Nespresso as well as from local coffee cooperatives, coffee suppliers, government officials and civil society organisations such as the Colombian Coffee Growers Federation (FNC). Members of the Nespresso Sustainability Advisory Board were also present, including from Rainforest Alliance, Fairtrade International and TechnoServe. Together these strategic partners are working with Nespresso to realise a shared vision of producing highest quality coffee while protecting the natural environment and improving the lives of coffee farmers and their families.
Farmers and agronomists recognized for engagement
At the event, Nespresso commended the hard work and dedication of farmers participating in the AAA Program with the Sustainable Quality™ Farmers Award. Each Nespresso cluster (designated coffee-growing region) in Colombia nominated an exemplary team composed of a farmer and an agronomist, who were then judged by a Nespresso panel on their engagement and performance with regard to the AAA pillars of sustainability, quality and productivity. Four semi-finalist teams from Cauca, Caldas, Huila and Nariño were honoured on stage.
Farmer José Daniel Muñoz Martinez and agronomist José Vicente Ordoñez Ortez from Nariño were announced as the official winners for Colombia. Their prize includes a trip to Switzerland later this year, where they will visit Nespresso production centres and meet with Nespresso employees and Club Members. The Farmers Award is also presented in the seven other countries where Nespresso has implemented the AAA Program: Brazil, Costa Rica, Ethiopia, Guatemala, India, Mexico and Nicaragua.
New Grands Crus pay tribute to Colombian coffee quality
Nespresso also shared the global launch of the new Colombian Terroirs Limited Edition Grands Crus with the coffee farmers, many of whom were instrumental in their creation. Nespresso worked closely with farmers from Santander in the north and Cauca in the south of Colombia to develop two exquisite Grands Crus that are emblematic of their respective terroir. The contrasting Cauca and Santander Grands Crus highlight the unique aroma and taste profiles found in these two distinct regions that differ greatly with regard to climate, soil and natural landscape.
Luis G. Muñoz, CEO of the FNC noted that the launch of the Colombian Terroirs reflects an interest shared by Nespresso and the FNC in developing the concept of regional denominations of origin, which strengthens the competitiveness of Colombian coffee in the premium segment: “The launch of the Colombian Terroirs from Cauca and Santander confirms that we are on the right path – the path of quality, differentiation and added value.”
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