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Nespresso celebrates opening of New Zealand’s first boutique

22 September 2011 | Auckland, NEW ZEALAND –

A boutique inauguration celebrating Maori culture

Auckland’s Newmarket district was alive with the aroma of coffee as a star-studded line-up of local and international guests and celebrities descended on Broadway to celebrate the opening of New Zealand’s first Nespresso Boutique.

Nespresso greeted its guests with a Nespresso Belvedere cocktail. The company commissioned Michael Dearth, the owner of The Grove, one of the finest Auckland restaurants, to design this Amaretto Latte creation.

Nespresso Chief Commercial Officer Christophe Cornu opened the boutique with New Zealand Country Manager Guillaume Chesneau. “The opening of this boutique in New Zealand is part of our strategy of selective geographic expansion, bringing the brand to coffee lovers around the world,” said Mr Cornu.


J Geek & The Geeks performing the
Nespresso haka

Dressed in Nespresso capsule costumes, the local performance troupe J Geek & The Geeks wowed guests with a dance performance medley. They finished their performance with a powerful haka, a ritual dance expressing passion, vigour and the identity of the Maori people.

The evening celebrated the installation of a unique artwork by Wayne Youle in the boutique. Entirely created using Nespresso capsules, the artwork is a special tribute to local Maori culture and taste. This installation symbolises genealogies and the path to enlightenment.

The installation derives its inspiration from the Maori poutama, a pattern that comes from the woven tukutuku (lattice-like frame) panels that sit between the pou (posts) inside the wharenui (traditional Maori communal house).