02 September 2011 –
Tasting. Touching. Exploring. More than 238,000 trade partners, media and consumers recently experienced firsthand the Nespresso
continuous drive for innovation at IFA Berlin. Nespresso
unveiled our custom-designed sensory booth at the world’s leading trade fair for consumer electronics.
Spanning two complete floors on a ground area of more than 600 square meters, the Nespresso booth showcased our latest innovative machines, such as Lattissima+.
“IFA Berlin marked our most important and strategic trade show of the year,” said Holger Feldmann, Market Director of Nespresso
Germany. “We clearly demonstrated that we are continuing to innovate, despite the world’s challenging economic situation. We created a unique environment, which enabled visitors to step inside the Nespresso
world with all their senses, discovering both our latest ground-breaking machines and our exceptional highest quality coffee expertise.”
Inviting visitors to interact, taste and explore
Visitors could stroll through unique “zones” with distinctive themes. The Lattissima+ zone, defined with white panels projecting drops of frothy milk, invited visitors to interact with our new machine. Highlights included tasting the quality of its incomparable milk froth and savouring inventive creations pairing our Grand Cru coffees with milk.
A welcoming coffee bar encouraged visitors to sample our full range of Grands Crus in its contemporary, stylish decor and treat themselves to some coffee sensorial delight.
The entire range of Nespresso versatile machines was also showcased.