09 April 2013 |
Naples, ITALY –
© Chris Cameron
Guests will have the opportunity to taste the Magic of the
Cup with Nespresso Grand Cru coffees.
As Official Coffee to the 34th America’s Cup and Sponsor of Emirates Team New Zealand, Nespresso
will be present in the America’s Cup Village at the forthcoming America’s Cup World Series event in Naples, Italy from April 15 to 21. Guests, partners and fans of the world’s great sporting competitions will have the opportunity to taste the Magic of the Cup with Nespresso
Grand Cru coffees.
“Our close association with the America’s Cup is a perfect fit,” said Patrice Bula, Chairman of Nespresso. “Nespresso and the America’s Cup share many of the same core values: passion, commitment, pride in the continuous search for excellence and perfection. The partnership gives us the opportunity to share the ultimate coffee experience of Nespresso with an exceptional audience in a unique environment.”
Nespresso sailing ambassador and Italian sailing legend, Francesco de Angelis, will be present in Naples. He will share his knowledge and passion for the oldest trophy in sport to VIP and media guests. Francesco de Angelis became the first Italian skipper to ever win the prestigious Louis Vuitton Cup helming Luna Rossa to victory in the 1999-2000 Louis Vuitton Challenger Series.
After the America’s Cup World Series event in Naples, the world’s attention will turn to San Francisco, USA, and the Louis Vuitton Cup Challenger Series form the 4th July to 30th August where the quest for the ‘Ultimate Cup’ begins. This is followed by the America’s Cup finals between the 7th to 21st September that will determine which team will lift the oldest trophy in sport.
Nespresso long-standing history with sailing
© Chris Cameron
Nespresso began its association with the sport of sailing as co-sponsor of Team Alinghi for the 32nd America’s Cup campaign between 2004 and 2007, as well as being the Official Coffee to the event. In 2010, Nespresso and Wally, the world leader in yachting innovation, launched the Nespresso Cup, an international regatta exclusively for the Wally Class in Portofino, Italy, followed by a second edition in 2011.
The Nespresso partnership with Emirates Team New Zealand was announced in April 2011 and their recent announcement as Official Coffee to the 34th America’s Cup will build on the company’s history with the America’s Cup and sailing.
Nespresso named Official Coffee of the 34th America’s Cup