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Sep 21, 2009
George is back again—complete with a Nespresso cup in hand and an alluring smile. Beginning in September 2009, Academy Award-winning actor, director and producer, and Nespresso coffee connoisseur, George Clooney, will once again grace billboards and lifestyle magazines across Europe, the Middle East, South America and Asia as part of a new advertising campaign from Nespresso, the worldwide pioneer and market leader in highest-quality premium portioned coffee.
The campaign, which was shot by renowned celebrity photographer, Sam Jones, along with photographer Michel Dubois for the backgrounds, features photos of Clooney looking stylish in a dark suit in official passport and VIP photos and as he takes his own self portrait in a photo booth—all with his Nespresso Grand Cru in hand. As a long-time Nespresso fan, it’s as if he doesn’t want to leave his Nespresso Grand Cru behind, even for a moment.
“I think the overall message in this campaign is that Nespresso is so wonderful that you take it everywhere with you,” said photographer Sam Jones, who has photographed Clooney more than 25 times. “In this case, George even has Nespresso in his passport photo, because why stop drinking Nespresso to take your ID photo? It’s always with him.”
This is the fourth Nespresso ad campaign to feature Clooney, who has become the company’s most well known Club Member.
Guillaume Le Cunff, International Marketing & Strategy Director, Nestlé Nespresso SA, commented: “George Clooney is more than just a renowned actor; he’s an extraordinary film professional who is well recognised, loved and respected all around the world. We think his values of excellence and perfection in his work are very much aligned with our own values. Nespresso is not only the highest quality premium portioned coffee; it also has the ability to offer moments of pure pleasure and indulgence—to make an ordinary moment truly extraordinary. In bringing Mr. Clooney and Nespresso together, we’ve created a very powerful and memorable campaign.”
Director, Corporate Communications
Nestlé Nespresso SA
T +41 21 796 96 20
About Nestlé Nespresso SA
Nestlé Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world’s finest Grands Crus coffee to be enjoyed in the comfort of their own homes and savoured outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. Nespresso’s offer focuses on its unique Nespresso Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalized customer service. Together, these three elements deliver moments of pure indulgence - the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland with more than 3,900 employees, Nestlé Nespresso S.A. sells products in more than 50 countries directly to its customers and at the end of 2008 operated a global retail network of more than 157 exclusive boutiques in key cities around the world. For a third year, it was named the fastest growing brand within the Nestlé Group and one of its "billionaire brands", achieving in 2008 revenue surpassing CHF 2 billion for the first time and maintaining average annual growth of more than 30 percent since 2000.