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Ecolaboration™ initiative directs Nespresso to sustainable success

Go back to list Barcelona, SPAIN, Jun 22, 2009

Richard Girardot, CEO of Nestlé
Nespresso, presents Ecolaboration™

Nestlé Nespresso SA launches Ecolaboration™, a platform for sustainable innovation, committing itself to three major targets that will significantly enhance its sustainability performance by 2013. Through Ecolaboration™, Nespresso, the worldwide pioneer and market leader in highest-quality premium portioned coffee, will consolidate and extend all of the Nespresso sustainability efforts in coffee, capsules, machines, together with its overall operations, into a single concerted program.

Nespresso used its annual International Management Meeting in Barcelona to brief than 200 of its top global executives about the details and commitments of Ecolaboration™ and also conducted an Executive Stakeholder briefing with key partners.

Nespresso announced Ecolaboration™ targets and committed the organisation to coffee, capsules and carbon targets by 2013:

  • Nespresso will source 80% of its coffee through its unique AAA Sustainable Quality™ Program and Rainforest Alliance Certified™ farms
  • Nespresso will put systems in place to triple its capacity to recycle used capsules to 75%
  • Nespresso will reduce the overall Carbon Footprint required to produce every cup of Nespresso by 20%

Ecolaboration™ will deliver sustainable success for Nespresso through:

  • a platform for partnership with business partners, stakeholders and innovators whocontribute to the continuous improvement of the sustainability of the Nespresso value chain;
  • a networking framework to bring together key stakeholders, thinkers, advisors, technical experts, NGOs, business partners and others to collaborate around new ideas and innovation, which will serve to improve the sustainability performance of Nespresso;
  • Further specific Ecolaboration™ commitments and framework agreements between Nespresso and its key partners.

“With an average growth rate of 30% over the last eight years, Nespresso has been a highly successful company and strongly active in sustainability. Today, we are announcing Ecolaboration™ and its ambitious targets, which will be our path to truly sustainable success in the future,” said Richard Girardot, CEO of Nestlé Nespresso SA.

“Ecolaboration™ is a unique expression of how sustainable innovation will be put to work for Nespresso, where highest quality and continuous innovation are at the heart of all we do. Ecolaboration™ is a framework within which we can formalize our relationships with key sustainability stakeholders, and build new Ecolaboration™ agreements. These Ecolaboration™ initiatives will help us achieve our targets and become a truly sustainable company.”

Nespresso has a track record of success and partnership in sustainability, establishing the Nespresso AAA Sustainable Quality™ program in 2003, together with the Rainforest Alliance. Farmers in Brazil, Colombia, Costa Rica, Guatemala and Mexico have received tools and training to increase production, improve quality and conserve natural resources. Recent studies have confirmed the benefits of the program are not just environmental (though these are themselves significant) but also social and economic.

Ecolaboration™ will renew the agreement with the Rainforest Alliance to see the AAA Sustainability™ program significantly enhanced to meet the ambitious goal of sourcing 80% of Nespresso’s coffee from farms which have achieved Rainforest Alliance Certification. As a framework for collaboration and innovation, Ecolaboration™ will also provide the means to work more closely with Nespresso’s key partners, international organizations and NGOs such as the International Finance Corporation, and Technoserve, as well as in-country programs like Costa Rica’s Peace with Nature.

Tensie Whelan, Rainforest Alliance president, said, “After five years of collaboration in demonstrating the connection between sustainable farm management practices and coffee quality, the Rainforest Alliance and our partner NGOs in the Sustainable Agriculture Network are pleased to join with Nespresso in taking this relationship broader and deeper. The Ecolaboration commitment means that we will work with as many as 80,000 farmers in nine countries, guiding them to meet high standards for environmental, economic and social performance. Farmers and Nespresso Club Members will all benefit from sustainable quality coffee.”

In addition to Nespresso’s green coffee sourcing initiatives, the program will foster best practice and creativity through unique collaborations under two new initiatives

  • The AluCycle™ initiative will promote enhanced sustainability performance of aluminum, through convening key industry stakeholders in conjunction with IUCN, the International Union for Conservation of Nature. Nespresso and IUCN are pleased to announce that this stakeholder event will take place on 29 and 30 June 2009 at IUCN’s headquarters near Geneva in Switzerland.
  • The VerTech™ Network will bring together Nespresso’s machine suppliers, engineers and sustainable technology experts to design the Nespresso machines of the future.

Juan Marco Alvarez, IUCN’s Director of Economics and Environmental Governance, added: “IUCN is delighted to work with Nespresso to bring together a broad group of stakeholders in a landmark event to help map out future plans to improve the sustainability of aluminium. Through the AluCycle™ initiative, Nespresso and IUCN will look at the entire aluminium lifecycle, from bauxite mining with its biodiversity implications, through to post consumer recycling and reuse. Nespresso has shown strong leadership in coffee sustainability over recent years; IUCN looks forward to partnering with Nespresso to lead aluminium on a more sustainable path in the future.”

Mr Girardot also confirmed that following the successful introduction in the current awardwinning CitiZ range of machines, eco-timers and stand-by switches will be incorporated into the manufacture of all Nespresso machines as of mid-2009 as a concrete step towards the carbon footprint reduction target.

“Ecolaboration™ will bring very significant environmental, social and economic benefits to Nespresso, our consumers, and especially our many thousands of coffee growing partners in Central America, Africa and soon India. The unique Nespresso business model allows us to guarantee and even improve quality at every stage of our value chain. Our entire management is passionate about Ecolaboration™, which is another dimension of our commitment to highest quality in all we do. Ecolaboration™ will allow us introduce sustainable innovation into everything we do, powering Nespresso’s growth, our sustainable success, into the future,” Mr Girardot said.

A new interactive website, is now available and will allow Nespresso Club Members, stakeholders and the public to access more detailed information about Nespresso’s new Ecolaboration™ program. Nespresso will share progress on its Ecolaboration™ targets and new Ecolaboration™ initiatives with stakeholders on a regular basis.

Ecolaboration™ delivers Nespresso’s obligations under parent Nestlé’s Sustainable Development strategy, “Creating Shared Value,”

Contact information:

H.-Joachim Richter
Director, Corporate Communications
Nestlé Nespresso SA
T +41 21 796 96 20

About Nestlé Nespresso SA
Nestlé Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world’s finest Grands Crus coffee to be enjoyed in the comfort of their own homes and savoured outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. Nespresso’s offer focuses on its unique Nespresso Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalized customer service. Together, these three elements deliver moments of pure indulgence - the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland with more than 3,900 employees, Nestlé Nespresso S.A. sells products in more than 50 countries directly to its customers and at the end of 2008 operated a global retail network of more than 157 exclusive boutiques in key cities around the world. For a third year, it was named the fastest growing brand within the Nestlé Group and one of its "billionaire brands", achieving in 2008 revenue surpassing CHF 2 billion for the first time and maintaining average annual growth of more than 30 percent since 2000.

About Rainforest Alliance
The Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travellers. From large multinational corporations to small, communitybased cooperatives, businesses and consumers worldwide are involved in the Rainforest Alliance’s efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily. For more information, visit

About IUCN
IUCN, the International Union for Conservation of Nature, is the world’s oldest and largest global environmental organization, with more than 1,000 government and NGO member organizations and almost 11,000 volunteer experts in more than 160 countries. IUCN’s work is supported by over 1,000 staff in 60 offices and hundreds of partners.

IUCN works on biodiversity, climate change, energy, human livelihoods and green markets. It supports research, manages field projects all over the world, and brings governments, NGOs, the UN and companies together to develop policy, laws and best practice.

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