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Nov 5, 2009
It’s daring, amusing and completely unpredictable. Debuting November 6, 2009, the latest TV spot from Nespresso features George Clooney and John Malkovich, as they determine just how far they’re willing to go to indulge in their love of highest quality coffee.
Created by McCann Paris and directed by Robert Rodriguez, the new TV spot features George Clooney on a quest for a stylish new Nespresso machine when a falling piano takes his life. In the next world, he meets a spiritual John Malkovich, who grants him another shot at life on earth in exchange for… what else? His beloved Nespresso coffee machine.
“Our new ad is a departure from the traditional Nespresso/Clooney storyline, which tends to feature George charming the women in a boutique setting,” said Guillaume Le Cunff, International Marketing & Strategy Director, Nestlé Nespresso SA. “With its daring storyline and plenty of humour, the new spot is sure to delight both coffee connoisseurs and fans of Mr. Clooney and Mr. Malkovich alike. Not only are both men extraordinary actors, they also have a tremendous ability to treat their audiences to moments of relaxation and pleasure. And that, in essence, is what Nespresso is all about—providing highest-quality premium portioned coffee, which has the ability to make an ordinary moment truly extraordinary.”
Le Cunff continued: “In creating this new campaign, we were delighted to work with John Malkovich for the first time. Mr. Malkovich is an actor of the highest calibre, who provides the perfect accompaniment to George Clooney. As a long-time Nespresso Club Member, he is also very knowledgeable about Nespresso Grands Crus. In fact, he has Nespresso machines at his homes in both France and in the United States.”
Nespresso fans will also be delighted to discover a range of additional cinematic moments and bonus material from the three-day filming of the campaign featured on the Nespresso website. For example, the bonus material includes unreleased footage from a scene where Clooney is trying to find alternatives to his Nespresso machine to exchange with Malkovich – such as his car or his house in Como.
The new TV spot will run in Europe and Australia. It will debut beginning on 6th November.
Director, Corporate Communications
Nestlé Nespresso SA
T +41 21 796 96 20
About Nestlé Nespresso SA
Nestlé Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world’s finest Grands Crus coffee to be enjoyed in the comfort of their own homes and savoured outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. Nespresso’s offer focuses on its unique Nespresso Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalized customer service. Together, these three elements deliver moments of pure indulgence - the Nespresso Ultimate Coffee Experience. Headquartered in Paudex, Switzerland with more than 3,900 employees, Nestlé Nespresso S.A. sells products in more than 50 countries directly to its customers and at the end of 2008 operated a global retail network of more than 157 exclusive boutiques in key cities around the world. For a third year, it was named the fastest growing brand within the Nestlé Group and one of its "billionaire brands", achieving in 2008 revenue surpassing CHF 2 billion for the first time and maintaining average annual growth of more than 30 percent since 2000.