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Jan 10, 2011
PIXIE, the latest innovation from Nespresso
, is smart, fast and intuitive and fits seamlessly into the contemporary lifestyle of perfect coffee solution seekers. Thanks to breakthrough technological innovations, PIXIE enables its users to minimize time, space and energy consumption while still creating the perfect cup of coffee. PIXIE is the ultra-compact contemporary solution that brings together full functionality, modern design and the highest quality coffee.
With PIXIE, you will see the smallest machine ever created by Nespresso thanks to breakthrough innovation of minituarized technology. You will observe the sleek and compact new design of the machine. You will delight at side panels in anodized aluminium inspired by industrial, minimalist design. PIXIE, available in six bold and vibrant colours, projects a daring new look for Nespresso.
But there is more - you will also discover that PIXIE is the smartest machine from Nespresso to date. PIXIE will enable its users to create a coffee in even less time than before as it heats up in less than 30 seconds. As the most intuitive machine from Nespresso, PIXIE automatically powers off after nine minutes of inactivity, consuming 40% less energy than average A class machines. PIXIE will also tell you that its ready to brew, or when the water tank needs filling, thanks to colour changing backlights perfectly integrated into industrial style design. Stunningly re-engineered in every aspect, PIXIE invites you to insert your favourite Nespresso Grand Cru capsule, as a gentle movement of the handle pivots the capsule cage conveniently toward you, creating the most ergonomic and easy-to-use movement yet. PIXIE will further fit into the hectic lifestyles of its users as it has 3 times less descaling needs and automatic volume control.
But there is even more than you see to PIXIE. PIXIE contains the very best of Nespresso condensed but without compromise: the unique Nespresso System inside. Brilliant in its simplicity, the Nespresso System – the interaction between the machine and the original Nespresso capsule – enables Nespresso to control every variable to produce the perfect in-cup result, time and again. The System’s extraction and brewing unit with its 19-bar pressure pump – manages the interplay of all factors – such as pressure, water temperature and quantity – needed to achieve a consistent result, creating the perfect coffee every time.
For coffee connoisseurs worldwide, PIXIE features two programmable cup size buttons to deliver the perfect serving size of an Espresso or Lungo coffee. Furthermore, the foldable drip tray support accommodates differing cups for espresso and milk coffee lovers alike.
Priced at 149 €, PIXIE will be available from March 2011 in all Nespresso boutiques worldwide, as well as on the Nespresso website, from the Nespresso Customer Care Centres and from selected trade partners.
Nestlé Nespresso SA
Phone: +41 21 796 96 97
About Nestlé Nespresso SA
Nestlé Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world’s finest Grand Cru coffees to be enjoyed in the comfort of their own homes and savoured outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. As a company, Nespresso is driven by core competencies that enable it to create highest quality Grand Cru coffees, long lasting consumer relationships, and sustainable business success. The Nespresso offer focuses on its unique Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalised customer service. Together, these three elements deliver moments of pure indulgence – the Nespresso Ultimate Coffee Experiences. Headquartered in Paudex, Switzerland, with more than 4 500 employees, Nestlé Nespresso SA sells products in more than 50 countries directly to its customers. At the end of 2009, it operated a global retail network of more than 190 exclusive boutiques in key cities around the world. For the fourth consecutive year, Nespresso is one of the fastest growing brands within the Nestlé Group and one of its "billionaire brands". In 2009, Nespresso achieved global sales of CHF 2.77 billion, maintaining an average annual growth rate of 30 percent since 2000.