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Nespresso and Emirates Team New Zealand: the quest for the ultimate cup

Go back to list Lausanne, SWITZERLAND, Apr 21, 2011

Nestlé Nespresso S.A., the worldwide reference for highest quality premium portioned coffee, today announced its sponsorship of Emirates Team New Zealand. The sponsorship agreement was confirmed during the official announcement of Emirates Team New Zealand’s participation in the 34th America’s Cup.

Emirates Team New Zealand

“We are pleased to continue our involvement in the world of sailing and extremely proud to be part of Emirates Team New Zealand as they challenge for the 34th America’s Cup in 2013,” commented Richard Girardot, CEO Nestlé Nespresso S.A. “As the longest-standing America’s Cup team, their experience, expertise and innovative mindset, driven by a fighting team spirit is an inspiration for Nespresso and our employees. We wish Grant Dalton and the Team much success in the quest for the ultimate cup.”

Nespresso has a long-standing history of association with the world of sailing. Nespresso was the Official Coffee of the 32nd edition of the America’s Cup. Furthermore, in 2010 Nespresso launched the first edition of the Nespresso Cup, a unique sailing event, gathering exclusively the Wally class. The second edition of the Nespresso Cup will be taking place in May 2011 in Portofino, Italy.

Nespresso and Emirates Team New Zealand share a common commitment to continuous innovation and both aim to win through a dynamic and passionate team.

Dalton said: “Today we welcome Nespresso, a premium Swiss-based, international coffee brand, as a team sponsor for the 34th America’s Cup. Nespresso is well-known in sailing circles, a long-time supporter of the sport. Emirates Team New Zealand values its association with premium international brands like Nespresso, where continuous innovation and commitment to success are a core part of the culture.”

The sponsorship of Emirates Team New Zealand further symbolizes Nespresso’s continuous global expansion into new markets. Building on the success of Australia as one its fastest growing markets, Nespresso will be extending its presence in this dynamic region in 2011. To meet increasing demand of coffee lovers in New Zealand, Nespresso will be establishing its market presence this year, with a boutique opening in Auckland planned for September 2011.


Contact information:

Anna Lundstrom,
Brand PR Communication Manager,
Tel +41 21 796 9697

About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and market leader in highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso has a presence in more than 50 countries and 5500 employees. In 2010, it operated a global retail network of 215 exclusive boutiques. Nespresso achieved global 2010 sales of more than CHF 3 billion and organic growth of more than 20%.

     

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