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Mar 29, 2010
Nestlé Nespresso SA announced strong 2009 business results, delivering sales of CHF 2.77 billion to achieve sales growth of more than 22% and maintaining in 2009 its average of 30% growth since 2000. In 2009, the company also grew its retail network to more than 190 boutiques and launched CitiZ, a complete new machine range, while the number of Nespresso Club Members exceeded seven million for the first time.
“In the context of the economic downturn, the hallmarks of the Nespresso brand, highest quality and continuous innovation, have proved again to be our growth engine, even in an extremely challenging year,” said Richard Girardot, CEO of Nestlé Nespresso SA. “As a business and as a brand, in 2009 Nespresso has delivered a very strong performance.”
Unique Business Model and Core Business Competencies
“Our unique business model enables us to continue investing in growth and quality and take a long-term view,” said Mr Girardot. “Uniquely Nespresso is able to manage – and improve – quality at every stage of the value chain. Our heritage of deep coffee expertise and constant innovation place Nespresso at the front of an ever more competitive portioned coffee market. Nespresso continues to earn the trust and respect of a growing global brand community in more than 50 countries.”
“Our team of 4500 employees, 70% of whom are customer facing, can be proud of our 2009 performance, which reflects the confidence that our customers place in our brand – even in the face of tough economic conditions in all markets,” said Mr Girardot. “Nespresso Club Members expect and appreciate the finest quality coffee delivered through the convenience of the innovative Nespresso System, supported by our exclusive personalised service. This combination has set Nespresso apart in the market over the last 20 years.”
In 2009, the company launched Ecolaboration™, the Nespresso platform for driving sustainability into all areas of its operations. This is the Nespresso commitment to ensure future growth while respecting the environment and contributing to safeguarding the planet’s resources for future generations.
Outlook for 2010: Winning Formula Continues
In 2010, Nespresso is on track to deliver double-digit growth and pass the CHF 3 billion sales milestone. To drive that growth, Nespresso will focus on its core competences: its unsurpassed coffee quality and deep coffee expertise, its constant drive for innovation and distinctive design using its in-house R&D expertise, as well as its global brand community built on direct consumer relationships and exclusive customer services.
In 2010, Nespresso will expand its global retail network, adding more than 30 locations with flagship boutiques in cities such as Brussels, Munich, Miami, New York (Soho). Nespresso will also be expanding to new geographies such as Shanghai (China), as well as Cape Town and Johannesburg (South Africa) – the first Nespresso locations in Sub-Saharan Africa.
“This year, Nespresso will roll out a new customer service model, starting by renewing the sensory and brand experience in our boutiques”, said Mr Girardot. “We will then extend our boutique team’s passion to serve and share to our Customer Relationship Centres and match it with a dynamic new e-commerce platform. This will renovate all three Nespresso distribution channels and consumer contact points.”
“In 2010, Nespresso is well and truly on track for a decade of 30% average growth,” said Mr Girardot.
Director, Corporate Communications
Nestlé Nespresso SA
T +41 21 796 96 20
About Nestlé Nespresso SA
Nestlé Nespresso SA, the worldwide pioneer and market leader in highest-quality premium portioned coffee, introduces consumers to the world’s finest Grand Cru coffees to be enjoyed in the comfort of their own homes and savoured outside the home, in locations such as gourmet restaurants, upscale hotels, luxury outlets and offices. As a company, Nespresso is driven by core competencies that enable it to create highest quality Grand Cru coffees, long lasting consumer relationships, and sustainable business success. The Nespresso offer focuses on its unique Trilogy, the unmatched combination of exceptional coffee, smart and stylish coffee machines and personalised customer service. Together, these three elements deliver moments of pure indulgence – the Nespresso Ultimate Coffee Experiences. Headquartered in Lausanne, Switzerland, with more than 4 500 employees, Nestlé Nespresso SA sells products in more than 50 countries directly to its customers. At the end of 2009, it operated a global retail network of more than 190 exclusive boutiques in key cities around the world. For the fourth consecutive year, Nespresso is one of the fastest growing brands within the Nestlé Group and one of its "billionaire brands". In 2009, Nespresso achieved global sales of CHF 2.77 billion, maintaining an average annual growth rate of 30 percent since 2000.