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Feb 1, 2009
Capitalising on the current trend for enjoying the finest food and drink at home, Nespresso, the leading innovator in luxury portioned coffee is launching a new range of machines for the styleconscious city dweller. Influenced by city life and urban culture, the Nespresso CitiZ is inspired by the landscape and ambience of major global cities and is aimed at those who appreciate affordable quality in every aspect of their busy lives.
Featuring three minimalist and sleek designs, CitiZ, CitiZ&Milk and CitiZ&Co, the new range is the first to include three different models launched simultaneously by Nespresso. Able to fit into the smallest of urban living spaces, CitiZ will satisfy both convenience and quality; each machine producing the renowned, superior Nespresso coffee at the touch of a button.
The range’s design is evocative of the iconic skylines and buildings of major urban hubs such as London, New York and Chicago, with the structure and colours inspired by the unique sights and shapes found on their streets. Led by renowned Industrial Designer Antoine Cahen, the Nespresso design team sourced materials that symbolise the strength, toughness and grittiness of the city, using eye-catching, shiny metals to contrast with the bright, striking colours.
Nespresso consulted its Club Members to find out their preferences for the new range and created the three machines incorporating different functions to suit the varying tastes of coffee lovers across the world:
- Nespresso CitiZ – a single automatic espresso machine, perfect for the independent, city dweller with a passion for quality that comes with convenience.
- Nespresso CitiZ&Milk – a single automatic espresso machine with a built-in fresh milk-frother – for the coffee lover who favours cappuccinos and lattes.
- Nespresso CitiZ&Co. – the first of its kind, this machine allows the user to make two coffees simultaneously, perfect for those who enjoy entertaining, or the city-living couple who want to enjoy their coffee together.
Today, more than half of the global population resides in urban areas - a number likely to reach 75 per cent by 2050*, and their inhabitants are increasingly looking for convenience in their lives, without having to sacrifice superior quality or the benefits of good service. Life in the city can be challenging and unpredictable but Nespresso ensures that regardless, the perfect coffee can always be enjoyed, every time.
Nespresso guarantees this consistency by sourcing the highest quality of coffee from across the world, adhering to a strict production and storage process, and combining this with its award winning machine design. The 19-bar high pressure pump of each CitiZ machine guarantees the release of all the rich flavours and subtle aromas of each of the 16 Nespresso Grands Crus, produced at the optimum drinking temperature.
Brema Drohan, Managing Director of Nespresso UK and Ireland commented, “The launch of this range marks new territory for Nespresso in Ireland. Using the same cutting edge design for the three different models ensures that coffee aficionados can consistently enjoy the perfect cup, whether they favour espressos, cappuccinos or want the freedom to produce multiple coffees. A significant proportion of Nespresso Club Members in Ireland are based in cities and we know they are looking for a convenient and quick way to experience their favourite coffee – but without having to comprise on quality. The CitiZ machines incorporate this philosophy; with a slim format designed to fit in smaller spaces, they are perfect for the 21st century urbanite.”
The single CitiZ machine is available in the high-tech style in steel grey and fire engine red by Krups and modern retro style of retro white and limousine black by Magimix. The CitiZ&Milk machines comes in fire engine red by Krups and limousine black by Magimix whilst the CitiZ&Co machines colours are steel grey by Krups and limousine black by Magimix. Prices start at €179 for the single CitiZ machine. The CitiZ & Milk is €249 and the CitiZ & Co is €329.
Available at Nespresso Boutiques, Brown Thomas Dublin and Brown Thomas Cork, leading department stores and online at www.nespresso.com
Tel: +44 1 4762000
About Nestlé Nespresso SA
Nespresso, the market leader in highest-quality premium portioned coffee, introduced consumers to the very highest quality Grands Crus to be enjoyed in the comfort of their own homes, as well as to be savoured at locations outside the home, such as gourmet restaurants, high-end hotels, luxury outlets and offices. Nespresso comprises of a trilogy, a unique combination of the world’s highest-quality coffees, smart and stylish coffee machines and exceptional customer service. The culmination of these three elements is the Nespresso Ultimate Coffee Experience. Headquartered in Switzerland with more than 2,500 employees, Nespresso is a division of Nestlé and sells products in more than 50 countries directly to its customers and at the end of 2007 operated more than 117 ‘boutiques’ in key cities around the world. For the second year in a row, it was named the fastest growing company within the Nestlé Group and one of its "billionaire brands", having achieved a growth rate of more than 40 percent in 2007.