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Jun 1, 2011
Nespresso invites its fans from all over the world to connect over a cup of coffee. Having reached the one million fan mark on Facebook, Nespresso is launching a fun and interactive online application that encourages its large online following and their friends to further engage with the brand and share their coffee experience with others.
The ever increasing global brand community of Nespresso has been a strong pillar in the brand’s growth over the years. This success has crossed over to the online community with fans expressing their passion for Nespresso and inspiring others to join.
The new Facebook application does just that and more. It allows Nespresso fans to immerse themselves in an interactive brand experience and advocate their love of Nespresso. Over a perfect cup of Grand Cru coffee, Nespresso fans can interact with fellow coffee connoisseurs in real time and create a unique and memorable moment.
With just a few clicks, fans will have the chance to become part of a global video by simply capturing shots of them drinking a cup of Nespresso coffee. All that’s needed is a cup, a webcam and 15 seconds. Whether in London, New York or Sydney, be it at work or from home, at any time of the day, users of the application are invited to take four pre-framed still shots of themselves. The result? An upbeat and fast-paced video featuring Nespresso coffee enthusiasts from all over the world that can be shared infinitely.
“Consumers today are looking for greater engagement with their favourite brands and social media is fast becoming the ideal platform to do so. More than 50% of our Club Members experience Nespresso for the first time through family or friends,” said Guillaume Le Cunff, International Marketing Director, Nestlé Nespresso S.A. “Every day, our fans discuss and embrace Nespresso through online conversations and we value their thoughts and ideas. Our dedicated presence on Facebook is the perfect way for us to interact with our best advocates in a more meaningful way. We are not only sharing but creating genuine coffee moments with them,” added Mr. Le Cunff.
To participate, login and visit the Nespresso Facebook page and delight in a cup of Nespresso coffee at your own leisure. After participating, share your coffee moment with your friends and the million plus Nespresso fans by posting the video on your Facebook page. Participants can also win one of 20 Pixie machines, the smartest and smallest of Nespresso coffee machines.
To access the Facebook application please visit .www.facebook.com/nespresso.
Brand PR Communication Manager,
Tel +41 21 796 96 97
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and market leader in highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso has a presence in more than 50 countries and 5500 employees. In 2010, it operated a global retail network of 215 exclusive boutiques. Nespresso achieved global 2010 sales of more than CHF 3 billion and organic growth of more than 20%.