The Positive Cup

SO THAT EVERY CUP OF YOUR NESPRESSO COFFEE CAN HELP TO SHAPE A POSITIVE IMPACT ON THE WORLD.

This is our promise. Cup after cup, sip after sip, year after year.


Your Nespresso coffee can be a force for good because it can shape communities and preserve landscapes for the better, leaving a positive impact on the lives of people and environment. In celebration of this, we named our sustainability strategy The Positive Cup.

 

 

 

Read our latest progress report.

 

 

 

 

EXCEPTIONAL COFFEE, UNLOCKING POSITIVE IMPACT

Forty years ago, Nespresso was born from a simple idea: to give you access to the finest-quality coffee at the touch of a button. The secret lies in Nespresso’s iconic capsules, designed to lock in that freshly roasted exceptional taste. Our choice of aluminum means our pods are recyclable, while our portioned system minimises waste. Read more about the environmental impact (Life Cycle Assessment) of your Nespresso coffee.
 

But the coffee inside the pod - that’s where the magic happens.

NESPRESSO SUSTAINABLE QUALITY PLAN

 

Through the Nespresso Sustainable Quality Plan, we source coffees from farms implementing regenerative agriculture practices - a farming system centered around agronomical principles that aims to protect and restore natural resources primarily soil, but also water and biodiversity. It also aims to improve soil health and soil fertility, at the same time as promoting the capture of carbon in soils and plant biomass.

Empowering farmers to revive nature, build resilient communities, and transform livelihoods, so that you can continue to enjoy nature’s gift of exceptional Nespresso coffee not only today but tomorrow and for years to come.

There’s a clear opportunity for exceptional coffee to create shared value within our value chain.

But we don’t stop there: we aim to drive systemic change and accelerate impact across the coffee sector – and beyond.

 

NESPRESSO SUSTAINABLE QUALITY PLAN

PLAYING OUR PART

 

We’re a certified B Corp™, playing our part in a community of companies committed to meeting high standards of social and environmental sustainability. It’s more than a certification: it’s a movement for doing business better.

This commitment is embedded in the way we do business, at every stage of our value chain. B Corp certification requires companies to undertake a company-wide assessment which focuses on five strategic pillars: governance, community, environment, customers, and workers.

Learn more about Nespresso’s B Corp certification.

 

PLAYING OUR PART

DRIVING POSITIVE IMPACT, CUP AFTER CUP

The Positive Cup is an impact framework which guides Nespresso’s priorities and actions to deliver positive change in the most material areas across our value chain.

The Positive Cup strategy is built on five priorities:

DECARBONISE THE VALUE CHAIN

CONVICTION


AMBITION


GOAL


We believe that a low-carbon economy is the only futureSo we will reduce and remove emissions throughout our value chain even as we continue to growNet zero GHG emissions by 2050, in accordance with SBTI

 

 

REGENERATE LANDSCAPES

CONVICTION


AMBITION


GOAL


We believe that nature is our greatest ally in securing the future of coffeeSo we will scale up regenerative agricultural practices to help restore landscapes and enhance farmers’ livelihoodsSource 95% of AAA coffee from farms practicing regenerative agriculture by 2030

 

 

EMPOWER COMMUNITIES

CONVICTION


AMBITION


GOAL


We believe that every farm and farmer is unique and no one should be left behindSo we will expand proven solutions that build resilient communities and transform livelihoodsAll AAA smallholder farmers in Colombia, Guatemala, Indonesia, Mexico and Peru to receive the Living Income Reference Price by 2030

 

 

ADVANCE CIRCULARITY

CONVICTION


AMBITION


GOAL


We believe that no resource should be thrown awaySo we will do everything we can to avoid wasteReach 60% global aluminium capsule recycling rate by 2030

 

 

INSPIRE COLLECTIVE ACTION

CONVICTION


AMBITION


GOAL


We believe that coffee can be a force for goodSo we will harness the strength of our brand, people and partnerships for positive impactRenew B Corp™ certification with a B Impact score ≥90 by 2025 
ACHIEVED

Of course, we can’t achieve our ambitions without the committed support of partners.

“AT TECHNOSERVE, WE’VE LONG RECOGNISED THE POTENTIAL OF REGENERATIVE COFFEE PRODUCTION TO TRANSFORM COMMUNITIES. THIS LANDMARK STUDY QUANTIFIES THE OPPORTUNITY TO BOTH IMPROVE FARMER LIVELIHOODS AND TACKLE CLIMATE CHANGE, SHOWCASING HOW REGENERATIVE COFFEE CAN DELIVER ENORMOUS BENEFITS FOR PEOPLE AND NATURE. WE HOPE IT INSPIRES SMART INVESTMENT THAT DRIVES MORE REGENERATIVE COFFEE PRODUCTION AROUND THE GLOBE.”

WILLIAM WARSHAUER

PRESIDENT & CEO

TECHNOSERVE

“OUR PARTNERSHIP WITH NESPRESSO IS ABOUT ONE THING: EMPOWERING COFFEE FARMERS TO BUILD THE RESILIENCE AND SKILLS THEY NEED TO THRIVE DESPITE MARKET VOLATILITY AND CLIMATE CHANGE, ENSURING HIGH-QUALITY COFFEE FOR GENERATIONS TO COME.”

FABIAN WALDMEIER 

CEO

FAIRTRADE MAX HAVELAAR
 

“WE HAVE WORKED TOGETHER WITH NESPRESSO FOR TWO DECADES CHAMPIONING SUSTAINABLE COFFEE AGRICULTURE. WE ARE COMMITTED TO ACCELERATING OUR SHARED JOURNEY TO REGENERATIVE FARMING THAT IMPROVES RURAL LANDSCAPES AND LIVELIHOODS.”

SANTIAGO GOWLAND 

CEO 

THE RAINFOREST ALLIANCE