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The Positive Cup™ - The Nespresso way of doing business

A commitment to sustainability

In 2014, Nespresso announced its 2020 sustainability strategy, The Positive Cup™, going forward.

The Positive Cup program incorporates ambitious goals in the areas of coffee sourcing; aluminium sourcing, use and disposal; and carbon footprint. Read more about our sustainability approach.

  • Coffee Sourcing

    Working together for Sustainable Quality™

    Source 80% of coffee from the Nespresso AAA Sustainable Quality™ Program


    Since 2003, we have been working with the Rainforest Alliance to help protect the future of the highest quality coffees and secure the livelihoods of the farmers that grow them. At the end of 2013, over 84% of our coffee was sourced through our AAA Sustainable Quality™ Program... more

  • Capsule Recycling

    Increasing collection capacity to recycle capsules

    Increase collection capacity to recycle Nespresso used capsules to 75%


    Starting in Switzerland in 1991, we have been putting in place systems to collect used capsules for recycling. At the end of June 2012, our global collection capacity of used capsules reached 76,4%, against a target of 75% by 2013. 26 countries had collection systems in place, representing 14,000 dedicated collection points... more

  • Carbon Reduction

    Improving environmental sustainability

    Reduce the carbon footprint of each cup of Nespresso coffee by 20%


    Since 2009, we have improved the carbon footprint of a cup of Nespresso coffee by 20,7%, against a target of a 20% reduction by the end of 2013. We have also implemented initiatives to optimise our environmental impact along the entire coffee value chain... more