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The Nespresso Brand Essence

Nespresso monogram

A quest for excellence

Behind the Nespresso brand is a story rooted in the company’s heritage of highest quality coffees, innovative stylish machines and personalised services.


Nespresso began with a simple idea, continuously reinvented to revolutionise the way millions around the world enjoy their coffee. It is the quest for excellence that reveals the essence of the Nespresso brand.


A sensorial experience

Nespresso is not just a coffee. It is a sensorial experience. It is a lifestyle that is simple yet refined, offering timeless elegance.

Nespresso is also a global community of coffee lovers sharing their desire for the perfect cup of coffee. Our brand has made a lasting mark in the minds of coffee enthusiasts worldwide. Every interaction we have with our consumers is focused on allowing them to immerse themselves in the brand experience. Nespresso seeks to surprise, delight and please our Club Members. We continually infuse our brand with original ideas, flavours and innovations – allowing us to meet the high expectations of coffee connoisseurs worldwide.


Dedication to quality, style and service to delight consumers

At Nespresso, we have left nothing to chance. We source the finest green coffees from all over the world, blending unique aromas and flavours to meet every taste preference. Renowned for their stylish designs, our machines are easy to use and seamlessly fit into any lifestyle, at home or away from home. We have built exclusive relationships with our consumers through three distribution channels that offer convenience for all needs.

Nespresso enhances the consumer experience with creative offerings at every touchpoint. This includes our presence at exclusive events such as the Cannes Film Festival and Le Bocuse d’Or. Our association with some of the most celebrated talents in design and gastronomy brings to life the perfect coffee moments enjoyed by consumers worldwide.

Nespresso has fostered a passionate global community with some of the most discerning coffee connoisseurs. Our Club Members value the brand’s innovative spirit and dedication to quality, style and service. They have made Nespresso a part of their lifestyle.