PHASE 1: OUR PIONEERING YEARS
1986
NESPRESSO IS BORN
  • Nespresso S.A., a Nestlé Group company is founded, with five employees.
  • We launched the world’s first portioned coffee system to the office coffee sectors in Switzerland, Japan and Italy.
  • Our first two machines, the C-100 and C-1100 are designed to resemble mini espresso machines.
  • Four initial coffee varieties are introduced: including Capriccio, Cosi, Decaffeinato and Bolero (now known as Volluto).
1989
The Nespresso Club concept
  • The Nespresso Club is created, offering a range of exclusive and personalised services to customers.
  • The Nespresso system is introduced in the Swiss household market with Turmix as machine partner.
  • Our first consumer mailing is produced with a member-get-member offer.
1992
A NEW SIGNATURE CHOCOLATE
  • The C-200 is launched in Switzerland, replacing the C-100.
  • Our signature chocolate squares hit the market as an accessory.
  • We expand to Belgium, Luxembourg, Germany and The Netherlands.
1996
THE FIRST INTERNET SITE

The first Internet site offers a platform to promote Nespresso coffee expertise and products. It will later develop into a key brand showcase and sales channel.

PHASE 2: LAYING THE FOUNDATIONS
1996
MAJOR BREAKTHROUGH FOR HOMES
  • We introduce the C-250/554 machine with automatic features and a new Thermobloc, marking a major breakthrough in the household sector.
  • Nespresso expands to the UK, Malaysia, Singapore, Taiwan and Hong Kong.
  • Our first website goes live to promote Nespresso coffee expertise and products. It will later develop into a key brand showcase and sales channel.
1998
A TRUE ONLINE PRESENCE
  • We enhance our website, enabling direct online ordering, free shipping of minimum capsule orders, and expanded promotion of products.
  • Our corporate name becomes Nestlé Nespresso S.A.
  • We continue to expand our range, introducing new colours and designs, such as the distinctively avant-garde Coban Alessi Nespresso machine.
1999
NESPRESSO PROFESSIONAL IS BORN
  • Our business-to-business line is launched as Nespresso Professional, featuring dedicated machines and coffee varieties for small offices and the premium foodservice sector.
  • We introduce our first Nespresso Corners in Galleries Lafayette and Le Printemps shops in Paris.
PHASE 3: CREATING A GLOBAL ICONIC BRAND
2000
THE FIRST NESPRESSO BOUTIQUE
  • We open our first Nespresso boutique in Paris.
  • A new corporate identity is introduced: a logo incorporating a refined version of the stylized N, creating an impactful monogram.
  • A new ‘shop-in-shop’ concept is introduced to offer heightened brand exposure.
2002
PRODUCTION CAPACITY GROWS
  • A dedicated Nespresso Production Centre is opened in Orbe, Switzerland.
  • More Nespresso boutiques are opened in major cities.
2004
NEW COMPACT MACHINE LAUNCHED
  • The Essenza machine is launched, introducing the innovative top loading drop-in capsule concept that has influenced all subsequent Nespresso coffee machine designs.
  • The Nespresso Lungo coffee range, together with milk and iced coffee speciality recipes, are introduced.
  • We open our first Nespresso Boutique Bar in Munich, as a new retail concept that is later extended to New York City and beyond.
  • The Nespresso Magazine launches as a biannual lifestyle guide for members.

 

2005
ACCESSORIES AS A NEW BUSINESS
  • Accessories are now called Les Collections
  • Volluto becomes the first 100% AAA-sourced coffee blend in our range.
  • Essenza wins the Red Dot Design ‘Best of the Best’ prize.
PHASE 4: SHAPING GLOBAL COFFEE CULTURE
2007
Adding milk to the coffee
  • We introduce the Lattissima machine setting a new standard in easy preparation of fresh milk specialty coffee recipes at the touch of a button.​
  • We open our first Nespresso flagship boutique in Paris on the prestigious Champs-Elysees.
2009
CONSOLIDATED SUSTAINABILITY EFFORTS
  • We launch Ecolaboration™ embeding sustainability throughout our business and setting three commitments for coffee sourcing, capsule recycling, and reducing greenhouse gas emissions.
  • Renowned explorer Mike Horn becomes Nespresso sustainability ambassador.
  • A new state-of-the-art production and distribution centre is inaugurated in Avenches, Switzerland, to meet rapidly expanding demand.
  • Beyond commitments for 2013, Ecolaboration is the true start of sustaibaility being embedded throughout our business. This is worth mentioning.
  • We are a founding member of a group which becomes the Aluminium Stewardship Initiative (ASI), the first sustainable metal standard for the industry.
  • CitiZ is launched as the first full range of Nespresso machines, inspired by urban mobility in its design and advanced functionality.
2010
KAZAAR IS INTRODUCED
  • Kazaar, the first blend composed of a majority of robusta gourmet coffees, is introduced as a limited edition.
  • The 200th Nespresso boutique opens in Shanghai. 215 boutiques are open by the end of the year.
  • We move into our new international headquarters in Lausanne, Switzerland
2011
Accelerating system development
  • For the first time, we launch four machines in one year: PIXIE, an innovative and ecological machine; Zenius and Aguila, two machines bringing enhanced functionalities to out of home consumers; and Lattissima+ for easier preparation of milk-based coffee recipes.
  • Dhjana becomes the first 100% AAA-sourced Limited Edition coffee.
2012
MAKING PROGRESS ON CAPSULE RECYCLING
  • As part of our Ecolaboration™ program, we achieve our 75% capsule recycling capacity objective one year ahead of plan (meaning 75% of our customers have access to a recycling option).
  • We open the Boutique Bar in San Francisco.
  • Inspired by high gastronomy, we launch Crealto, a long-roast Limited Edition coffee.
  • We introduce two new machines, the Maestria and U.
PHASE 5: SOLIDIFYING GLOBAL COFFEE LEADERSHIP
2013
SUSTAINABILITY ADVISORY BOARD
  • Celebrating ten years since the creation of the AAA Sustainable Quality™ Program, we form the Nespresso Sustainability Advisory Board, bringing together leading experts and thought leaders in the area of sustainability to advance Nespresso's long term sustainability strategy.
  • We reach our objective to source 80% of our coffee from the AAA Program.
  • We become one of the first brands to partner with YouTube.
  • We introduce Kazaar and Dharkan, two coffees with unsurpassed intensity, bringing the permanent range to 21 coffees.
  • The Nespresso Cube, an innovative automated retail concept, is launched in Spain and Portugal is launched in Spain and Portugal, introducing a new way of shopping and pushing the limits of personalised services.
2014
A NEW SUSTAINABILITY VISION AND THE LAUNCH OF VERTUO​
  • We launch the Positive Cup strategy, our 2020 sustainability vision, with ambitious targets for coffee sourcing and social welfare, climate change and aluminium sourcing and recycling, and supported by a CHF 500 million investment.
  • Bukeela ka Ethiopia, the first Pure Origin Lungo coffee, is introduced, bringing our range of permanent coffees to 22.
  • The innovative Vertuo system is launched in the North American market. Vertuo is a versatile system that makes freshly brewed coffee in 5 different cup sizes using the innovative Centrifusion™ technology that recognizes the code on the capsule and adjusts the amount of water, speed of extraction and temperature to deliver a perfect cup of coffee.
  • Our retail network exceeds 400 boutiques worldwide with openings in Bogotá, Toulouse and Istanbul.
2015
RAMPING UP PRODUCTION
  • We inaugurate our third production centre, this one based in Romont, Switzerland. It’s the first Swiss factory to achieve LEED® Gold certification.
  • We introduce our Suluja-ti South Sudan limited edition revival coffee, the first coffee exported from South Sudan in 40 years.
  • We open our first Café in Vienna, a premium coffee shop experience with an automated boutique.
2016
NEW COFFEES FROM REGIONS WHERE IT IS UNDER THREAT
  • We are the first company in 50 years to export coffee from Cuba to the USA through the launch of our limited edition coffee Cafecito de Cuba.
  • The limited edition Aurora de la Paz coffee from Colombia launches thanks to our work with Colombian coffee farmers from the Caquetá region to restore coffee farming following decades of civil conflict.
  • We announce a new partnership with TechnoServe, along with a $3.18 million investment to rebuild the coffee industry of South Sudan.
  • Our Nespresso Sustainability Innovation Fund launches as a new funding vehicle to facilitate our investments in innovating sustainability initiatives, with a commitment of $10 million (2016-2018).
2017
Coffee on ice
  • We launch our first coffees to be prepared over ice, Intenso on Ice and Leggero on Ice.
  • The first of our Explorations limited edition coffees are launched, featuring rare coffees from incredible terroirs considered as ‘hidden gems’.
  • The Vertuo system is launched in Australia, the UK and Ireland.
2018
OUR RECYCLING PROGRAM GOES FURTHER
  • Our recycling program is now available in 44 countries.
  • More than 90% of our coffee is sourced through the AAA Sustainable Quality™ Program.
  • Our three factories are fully powered by energy from renewable sources.
  • We further expand the Vertuo system, making it available in Asian and more European countries.
  • We inaugurate a state-of-the-art innovation center composed of a Product Development Center and a Coffee Campus to drive global innovation and coffee expertise in our Romont factory in Switzerland and satisfy growing demand for the versatile coffee system Vertuo.
2019
COFFEE AS A FORCE FOR GOOD
  • We launch our Reviving Origins program with the aim to restore coffee agriculture and local coffee economies in regions affected by adversities such as conflict, economic hardship and environmental disasters. With the program, we launched our first three Reviving Origins coffees: Tamuka Mu Zimbabwe, Esperanza de Colombia and Cafecito de Puerto Rico.
  • We signed a Memorandum of Understanding with Mozambique’s Gorongosa National Park to promote the local coffee industry as part of our Reviving Origins program.
  • 95% of our coffee is sustainably sourced through the Nespresso AAA Sustainable Quality™ Program in 14 countries of origin.
  • We invited other portioned coffee manufacturers to join our recycling program paving the way for a global recycling scheme for aluminium coffee capsules. ​
  • We partnered with Swedish start-up Vélosophy to make an iconic bicycle from recycled Nespresso capsules, that brings to life the potential of recycling our aluminium coffee capsules.  ​
  • Our recycling program is now available in 53 countries​.
2020
CONTINUING THE JOURNEY TOWARDS CIRCULARITY
  • We launch the first coffee capsules on the market made from 80% recycled aluminium for our Master Origin Colombia coffees.
  • In the second year of our Reviving Origins program we launch Amaha awe Uganda «Hope of Uganda», an exquisite coffee from the Rwenzoris mountains of Uganda.
  • We announce a CHF 160 million investment in the expansion of our Romont production center in Switzerland to meet growing consumer demand worldwide.

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