George Clooney is now global brand ambassador
for Nespresso - © Rainer Hosch
George Clooney — American actor, screenwriter, producer, director and activist — is extending his relationship with Nespresso by becoming the new brand ambassador in the U.S. and Canada. Beginning on November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing campaign in North America, which brings to life Nespresso as “a cup above”, across television, print and digital advertisements, a partnership web film, social media and a dedicated microsite. The campaign is the first branded television advertising campaign in North America to feature Clooney.
Extended Partnership to the North America Solidifies Clooney as Global Ambassador for Nespresso
As Nespresso’s North American brand ambassador, Clooney will share with American consumers Nespresso’s heritage of quality coffee, innovative design, leading sustainability and customer service. Clooney has been a long-term partner with the brand in Europe and other international markets, charming fans and coffee aficionados in broadcast and print campaigns since 2006. George Clooney also serves as a member of the Nespresso Sustainability Advisory Board, collaborating on ideas and solutions towards improving the lives and futures of coffee farmers.
George Clooney has been an exceptional partner to Nespresso for nine years, perfectly embodying the elegance and charm of our brand.
Nespresso Chief Customer Officer
“We are pleased to extend the relationship with him to North America and bring our brand story and high quality, sustainable coffee to more and more people,” said Alfonso Gonzalez, Nespresso Chief Customer Officer.
“I’ve been working with Nespresso internationally for nine years and I really love and respect the brand, what they do, and how they do it,” said George Clooney. “Nespresso and I have a shared commitment to sustainability, most recently helping to rebuild coffee farms in South Sudan.”
Partnership Web Film Conveys Shared Commitment to Sustainability
Nespresso is committed to having a positive impact on the environment, farmers, consumers and society at large. As a member of the Nespresso Sustainability Advisory Board, George Clooney elaborates on Nespresso’s dedicated approach to coffee quality and sustainability and his involvement in Nespresso’s sustainability efforts in a partnership web film. In the film, Clooney discusses his decade-long collaboration with the brand, its positive impact on thousands of farmers and their communities, and the work being done in South Sudan to revive high quality coffee production.
They are an incredibly responsible company and I am excited to expand my partnership with them into North America.
Nespresso brand ambassador
“George Clooney has shown great interest in the lives of coffee farmers and the initiatives Nespresso has undertaken to support them in producing high quality sustainable coffee and enhancing their welfare. We are happy to share these values with him and being able to share them with more consumers across the world. He has been involved from the beginning in our efforts to revive high quality coffee production in South Sudan, which has proven very successful with the recent launch of Suluja ti South Sudan, the first ever coffee to be exported from the new country. ” added Gonzalez.
George Clooney has also been featured in the “Epiphany” brand campaign alongside Jack Black in other international markets since October 29th.