29 January 2013 |
Lyon, FRANCE –
© Emmanuel Nguyen Ngoc
As the world’s top chefs, professionals and gastronauts pour into Lyon at the end of January to explore and indulge in the world of food and hospitality, Nespresso
is making more of an impact than ever, with a multifaceted presence that reaches both professionals as well as consumers.
For the third consecutive edition, Nespresso is the Official Coffee of the Bocuse d'Or. This highly prestigious and incredibly challenging cooking contest that culminates every two years in Lyon is heralded as the Olympics of the food world. The Bocuse d’Or showcases the exceptional skills of top chefs selected from 24 nations as they compete in front of an animated audience in the final showdown for the title of “World’s Best Chef” on January 29 and 30.
Maximum exposure at major culinary trade show
Nespresso will be strongly visible at the venerable SIRHA international culinary trade show, which hosts the Bocuse d’Or. For more than 20 years, SIRHA brings together some 165,000 visitors and over 2,000 exhibitors in Lyon and is the largest fair of its kind in Europe. In addition to an 84 sq m commercial booth and an equally spacious Nespresso Lounge for VIP guests, 100 B2B machines will be in use throughout the convention.
L’Atelier Nespresso: unique coffee moments in a home setting
© Emmanuel Nguyen Ngoc
L’Atelier Nespresso offers an
exquisite cuisine tailored to the
Nespresso experience in a home
At the same time, Nespresso will premiere an extraordinary 6-day culinary extravaganza in the heart of historic Lyon. At l’Atelier Nespresso, lovers of gastronomy can discover exquisite cuisine tailored to the Nespresso experience in the comfort of a home setting.
L’Atelier Nespresso will be open to the paying public on January 25 and 26, and to Nespresso Club Members and VIPs from January 27 to 30. Each day will be structured around 4 different coffee moments that can be visited as separate tasting sessions – enabling a maximum amount of visitors to experience this unique fusion of coffee and gastronomy.
“With l’Atelier Nespresso in Lyon, we are pushing the bounds of creativity, taste and presentation,” said Guillaume Le Cunff, International Marketing & Strategy Director at Nestlé Nespresso. “Its unique format, with changing scenarios throughout the day, allows us to share a variety of exceptional sensory experiences with more people than ever before, in a setting that is as comfortable and intimate as one’s own home. Our collaboration with culinary talents representing the visionary spirit of French cuisine underlines our commitment to the world of high gastronomy.”
Uniting coffee, food and spirits for exceptional sensory experiences
The day starts off with “Breakfast in Bed” including a sneak preview of the newest addition to the Nespresso Grand Cru range, Linizio Lungo. “Secret Afternoon Tea” offers a delightful reinterpretation of the café gourmand – the contemporary French ritual that tickles the palate with coffee and a dessert tray of miniature pastries and other indulgences.
Chef Yannick Alléno has developed recipes integrating
Nespresso Grands Crus as a key ingredient.
Meanwhile, “Family Lunch” and “Dinner Downtown” represent the visionary spirit of contemporary French cuisine. For the last 4 days of the event, renowned master chefs Yannick Alléno (3 Michelin stars at Le Meurice, now at 1947) and Édouard Loubet (2 Michelin stars, Domaine de Capelongue) have developed extraordinary recipes integrating Nespresso Grands Crus as a key ingredient. The culinary stars are well versed in the world of Nespresso, having both participated in the Nespresso Chef Academy.
To round off the gastronomic experience, Nespresso entrusted master wine steward Fabrice Sommier with the delicate task of harmonizing the foods with coffee, spirits and other beverages throughout the event. The highly accoladed sommelier (Georges Blanc Restaurant, 3 Michelin stars) also participated in the Nespresso Coffee Sommelier™ Program.
Official Coffee of the World Pastry Cup 2013
New this year, Nespresso is Official Coffee of the Grand Final of the 2013 World Pastry Cup, which will be held on January 26 and 27 at SIRHA. This new partnership continues the company’s engagement with the world of “grande Patisserie” celebrated with the “Grand Concours Café Gourmand” competition that Nespresso held last year in France. Since 1989, the spectacular World Pastry Cup has been a reference event in the trade, bringing together the word’s most promising patissiers to create mouth-watering desserts.
Culinary partnerships uniting creativity and taste
© Emmanuel Nguyen Ngoc
The events in Lyon this January highlight the close ties Nespresso nurtures with the world of high gastronomy and the company’s engagement in pushing the boundaries between creativity and taste. This includes partnerships with key culinary institutions such as Relais & Châteaux, Jeunes Restaurateurs d’Europe or Les Grandes Tables du Monde, and participation at international events, including Bocuse d’Or. Nespresso also shares its passion with individual professionals by creating tools and platforms for exchange and learning, such as the Nespresso Coffee Codex, the Nespresso Coffee Sommelier™ Program and the Nespresso Chef Academy.
Nespresso France awards creativity at first “Café Gourmand” competition
Nespresso partners with the Bocuse d’Or to crown Europe’s best chefs
A revolutionary methodology by professionals for professionals, the Nespresso Coffee Codex approaches coffee like wine
Nespresso partners with Les Grandes Tables du Monde